Here’s what producer Drew Russ had to say about shooting the video for “Shiver:”

So normally, when I get an offer to do a music video, I find myself racking my brain for hours or days trying to do something different and original. That can be pretty difficult sometimes. But when I got the email from A Plea For Purging to direct their video for “Shiver”, they said, “Hey Drew, this is what we’d like to do:” I proceeded to read two whole pages of one of the most ridiculous treatments I have ever seen. In my experience, the crazier the idea, the better. So we just went for it.

I sat down with Producer/Editor Michael Dalton, and figured out how to make their idea come alive. We took every opportunity in this video to be over the top. From the locations and costumes to situations. I found myself saying, “This is crazy” after every take. It took a lot of help, hard work, and three hot days in Nashville, but I think it’s safe to say this is the only metal band that has had break-dancers, hopscotch, and a preacher kicking someone in the crotch in their video. Different? Check. Original? Definitely.

I think it is important for a band to do whatever they want. After all, you only get one shot, and A Plea For Purging is a great example of a band that has the balls to do that.